Consulting - Business
• An experienced qualitative market researcher and moderator driven to find the key insights that help brands fulfill their promises and strengthen their positions within the marketplace.
• Moderated 300+ focus groups and in-depth interviews, as well as hybrids (gang surveys/focus groups), shop-along interviews, and home visits.
• Expertise in all aspects of qualitative research, from screener/discussion guide design and recruitment to moderation and reporting/analysis.
• Collaborates with both commercial and non-profit clients to uncover consumer drivers, fostering and strengthening consumer loyalty, relevancy, and brand advocacy.