Saratoga Snow Day

At the request of a group of downtown business owners, the Saratoga County Chamber, Discover Saratoga, and the Saratoga DBA are quickly working to launch an event to attract families and adults to our downtown in mid-January.

All downtown retailers, restaurants, bars, cafés, and hotels are invited to participate in what we are calling the first-ever Saratoga Snow Day Event, January 17, 2026.

With your help and participation, this event will feature cozy fire pits, themed food and drink specials, outdoor activities, winter themed movies, a snowman scavenger hunt, and a flannel photo contest—drawing families, locals, and visitors downtown to explore, shop, dine, and enjoy our walkable city!

How It Works

Simply fill out the registration form to let us know how your business would like to participate—whether it’s offering a "fire and ice" themed special, hosting a snowman in your shop window, or hosting outdoor space for gathering. Be as creative as you like or keep it simple. 
 
If you are hosting specials or have outdoor or cozy indoor gathering places, we will add you to our Fire and Ice Trail online!  

Interested in Sponsoring? Contact Andrea Mulholland at AMulholland@Saratoga.Org for more details. 

Businesses registering must be a member of the Saratoga County Chamber, Discover Saratoga or The Saratoga DBA.